Summer assignment

1Surface Meaning- Men's men http://www.youtube.com/watch?v=ytx2jU2MyWg&feature=BFa&list=PL301CD3D342D4C410&fb_source=message
The beggining shows of a chubby and unattractive man in a public locker room. He smells a bottle of old spice and drastically transforms into a biker with two other unattractive men turning into a bear and a woman in a bikini.

2Men's women http://www.youtube.com/watch?v=D5-o9dTyMWk&fb_source=message
Overall it is showing an audience watching two young woman performing an advertisements promise. Initially they are cleaning sports equipment to show the superiority of their product.

3Women's men http://www.youtube.com/watch?v=WZ7bRxjikz0&fb_source=message
Opens up with a woman digging through her jewelry box and what appears to be her father in the background speaking. He tells of how she has grown up through the years.

4Women's women http://www.youtube.com/watch?v=L0YPsuZYZIY&fb_source=message
The advertisers cleary tries to show that their product is the best, and is a good way into getting a sparkly bathroom.

1Advertiser's Intended Meaning
The basic layout from the advertiser is to say how old spice can lead to an adventurous life filled with a beautiful woman, compared to the old and platitudinous life of others live.

2
They use a sexual pun of "clean balls" with the two young women playing with them. They try to influence the male audience to show a life of sexual desires is just a lather and rinse away.

3
The viewers are ment to see that jewerly is for grown women. However not just grown but responsible and sopisticated women.

4
They basically want to rule out all other products completely to show they are number one.

1Cultural and Ideological Meaning
As America grows more and more obese with the fast food industries, people try for a quick way out, such as Old Spice portrays. Also todays world focuses so much on appearance rather than the inner self, so men are more likely to choose what would make them seam the most attractive.

2
The only people in the audience that can be seen are males which can be presumed that the males are interested in enhancing their chances with a mate. While the lone two firls show that they are more interested in well groomed men.

3
The father in the background represents the strong male leading her in life, while she is still however in charge of her own life. The jewelry in abundance represents individualty from the rest of the crowd.

4
Since a woman did all the cleaning in one bathroom is shows that they suggest or expect women to do the cleaning. Also it shows a big bathroom as something would belong to people of Mr Clean products